ABOUT US
Mission & Vision
Obscure Coffee Group embodies innovation and sustainability in the ever-evolving landscape of the coffee industry. We strongly believe in the principles of the fifth wave of coffee, we embrace a vision that transcends mere consumption, inviting coffee lovers on a journey of discovery, connection, and transformation.
Our mission
At Obscure Coffee Group, our mission is not just to sell coffee; it's to inspire, empower and uplift. We believe that coffee is more than just a beverage—it's a bridge that connects people,cultures and communities across the globe.By promoting ethical sourcing practices,championing environmental stewardship and implementing a profit sharing model we aim tocreate a brighter, more sustainable future for coffee and the world we inhabit.
our sourcing approach
Obscure Coffee Group is dedicated to creating a distinctivecoffee experience. Our business model goes beyondtraditional sustainability approaches by ensuring that coffeefarmers, the backbone of our industry, are integralstakeholders in our project. However, our goal extendsbeyond supporting farmers; we aim to preserve the culturalheritage of the producer countries through our marketingpartnerships with contemporary artists from those regions.We operate on three key business pillars:
Source
We procure coffee in micro-lots directly from farmers and meticulously trace it through our supply chain. A portion of the proceeds is reinvested into our farming enhancement projects, fostering sustainable agricultural practices.
Supply
Our range of products showcase coffee roasted in our own facilities to guarantee optimal flavour profiles. Leveraging technology, we enhance our supply chain with tools such as satellite imagery for cultivation and computer-assisted personalised roasting profiles.
Experience
Whether savouring our coffee in a café or at home, we ensure that each cup offers unparalleled quality while supporting sustainability initiatives. By prioritising excellence, we contribute to the growth and vitality of the coffee industry. At Obscure Coffee Group, we are committed to delivering exceptional coffee experiences while championing sustainability and promoting the expansion of a thriving coffee community.
it all starts with the beans
Fair Wages for Farmers
We pay more than conventional cocoa bean prices to ensure living incomes for farmers and contribute to fair trade development funds for the communities who grow our beans.
No Forced Child Labor
Our Fair Trade, Fair for Life certification validates that no forced child labor occurs on farms where we source coffee.
Sustainable Farming
Through our trading partner, our partner farmers are trained with an emphasis on agroforestry, shade grown coffee, and crop diversity.
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